Wednesday, 12 November 2014

Vim and Verve

Hello FMZ family

One of our aims with this blog is to give you not just interesting stories but information you can use. We want to introduce you to new events and local designers you may have been unaware of. We want to encourage our readers to shop locally and support local  brands and designers. 

Pop up sales are quickly becoming a popular way of shopping in and around Southern Africa. Today we will be looking at an independent brand Vim and Verve who operate through pop up sales.

Vim and Verve is an independent/vintage clothing brand based in Durban South Africa.  Vim and Verve operate through monthly pop up sales in Durban. 

We had a little Chat with the founder and owner of Vim and Verve. This is what she had to say:



Please introduce yourself?
My name is Tsipa Mokganya, Owner and fashion designer for Vim & Verve Collection. I’ve has been in the fashion industry since 2010, sourcing and modifying vintage wear for resale and also designing a retro inspired fashion line.



Tell us about your brand?
Vim & Verve Collection is a Retro/Vintage collection for young women with spirited style. We know women constantly want to make a statement, leave an impression and be authentic in how they present themselves. Vim & Verve will allow them to have timeless unique pieces to add to their collection. We are Durban based and operate through pop up stores at hot spot venues and the renowned I Heart Market.  Our presence at these venues will allow the brand to set off sophisticated and entertaining networking sessions with a fusion of fashion, food and friends. With only one of each vintage item, women are guaranteed to start setting their own trends, by adopting a personal identity. Our new fashion is a fusion of modern design with a touch of vintage. We use unique prints that separate us from the rest of our competitors in the fashion industry.


What makes your brand unique?
We are setting a social trend in Durban to allow women with spirited style an experience of great company, soothing sounds, refreshments and timeless vintage fashion collectibles set in the perfect location. We are all about the ‘triple f’ i.e. fashion-food-friends.



What inspired you to start your brand?
I’ve always loved clothes growing up. I used to go into my mothers and grandmothers closet and played dress up.  Growing up, I saw a gap in the market to bring back the old school style (vintage) but not shying away from the modern styles that inspired my more retro fashion line that I’m currently designing, we have a spring collection coming out soon. There was a sense of sophistication on the old classics that the modern trends were missing.



What advice would you give to anyone who wants to start his or her own brand?
Be unique and authentic. Don’t do what everyone is doing. People buy into trends/offerings that stand out from the norm. Don’t be afraid to take that risk.



Where can our readers buy your stuff?
We are at I Heart Market on every first Saturday of the month and situated under the infamous big tree. For more information about our events & updates on our fashion lines, like our page on http://www.facebook.com/vimandvervecollection


We hope you enjoyed our chat with Vim and Verve. Don't forget to follow their Facebook page to keep yourself updated on their events and products. If you are in Durban be sure to visit them at their pop up sales. Don't forget to mention Fashion Maverickz sent you there.

Have a lovely week.

The Team.

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